By Blessing Otobong-Gabriel
The Federal Ministry of Art, Culture, Tourism and the Creative Economy has unveiled the D30 Platform as a single-window intelligence hub for Nigeria's creative and tourism economy, developed in partnership with Cavista Holdings.
Nneka Ikem Anibeze, SA Media & Publicity to the Minister, Federal Ministry of Art, Culture, Tourism and the Creative Economy in a statement said following the launch, investors, businesses and state governments will be able to locate creative clusters, tourism assets, infrastructure gaps and viable opportunities from a single source.
Speaking at the launch, the Minister, Barr. Hannatu Musa Musawa, thanked Cavista Holdings for its partnership in delivering the technology. She said the platform addresses a long-standing constraint in the sector, the absence of reliable, comprehensive data to measure the true scale of opportunities.
According to the Minister, an investor considering a film production facility should be able to see where creative clusters are located and what supporting infrastructure exists.
"D30 is not intended to be another government database that simply accumulates information. Its purpose is to support decisions that help businesses expand, guide investors and enable government to deploy resources more effectively," she said.
"A state seeking to develop a tourism destination should understand its connectivity and investment needs. A creative entrepreneur should have market intelligence to expand beyond familiar markets."
In his welcome address, the Permanent Secretary, Dr. Abdulkarim Ozi Ibrahim, described the unveiling as an important milestone in the Ministry's efforts to unlock the immense economic potential of Nigeria's art, culture, tourism and creative industries.
"For government, it represents an opportunity to strengthen evidence-based planning and policymaking. For investors, it provides greater visibility into emerging opportunities, industry clusters and areas requiring investment. For businesses and entrepreneurs, it offers information that can support expansion, competitiveness and better commercial decisions," he said.
In his remarks, Executive Director and Vice President, Government and External Affairs at Cavista Holdings, Olumide Olayomi, reaffirmed the company's commitment to strengthening Nigeria's tourism and creative economy through credible data and evidence-based planning.
He said D30 will enable government and private sector players to spot viable investment opportunities, close infrastructure gaps and drive growth across the value chain.
"Nigeria's rich cultural heritage, diverse tourism destinations and vibrant creative community offer enormous potential for jobs and wealth creation, but the sector cannot scale without reliable intelligence to track opportunities, assess needs and measure progress," Olayomi said.
He added that Cavista fully aligns with the Ministry's target of generating $100 billion and creating 3 million jobs by 2030, stressing that sustained public-private collaboration is critical to achieving it.
The Statistician-General of the Federation and Chief Executive Officer of the National Bureau of Statistics (NBS), Prince Adeyemi Adeniran, represented by his Technical Assistant, Moses Waniko, pledged the Bureau's collaboration with the Ministry to strengthen data collection, harmonise methodologies and ensure compliance with national and international statistical standards.
He stated that the success of the platform will depend on the quality, consistency, reliability and comparability of its data, reaffirming NBS's commitment to producing reliable official statistics to support government, private-sector operators, development partners and researchers.
Special Adviser to the President on Partnerships and Innovation, Imran Garba Duba, thanked all contributors to the successful launch of D30, particularly the Cavista team for their selfless service to the country.
He described the launch as just the beginning, saying:
“D30 will open doors for Nigeria in ways we cannot fathom. Nigeria has so much to show and so much data and we need to work together."
The D30 Platform is a national data and investment intelligence platform developed by the Federal Ministry of Art, Culture, Tourism and the Creative Economy with technology partner Cavista Technologies.
The Ministry is targeting 3 million jobs and $100 billion GDP contribution from the creative and tourism economy by 2030 under the Renewed Hope Agenda of President Bola Ahmed Tinubu. D30 will provide the intelligence foundation to achieve that.
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